Tag Archive: endorphins

When we think of gamblers who are spending all their money on trying to win, we see them as addicted to winning. That's all they can think about. But, though there is a real chemical reason for their serious gambling habits, it also revolves around losing to a certain extent. That's because losing gives the same dopamine rush as winning. And that's why casino players find it so hard to walk away from a losing streak. In effect, they are getting the same euphoric rush as if they were winning.

Let's face it, gambling is great fun. That's why it's been practiced and remained popular since a couple of neanderthals tossed some bones on the ground way back when. Obviously there's the buzz of winning. But also we should consider the anticipation of waiting for the wanted result. And then there are those who love it so much, that it takes over their lives and they're unable or unwilling to stop. There are so many questioned concerning our desire to gamble and take a financial risk. The answers are to be found within our foolish brains. Let's take a look at the psychology of online gambling.