Your Casino – Essential Factors For Success
Introduction: Your Casino – Essential Factors For Success
If you do a simple Google search for online casinos in the UK, you’ll be met with literally thousands of results. And because they’re online businesses, their running cost will be much less than if they were a real brick and mortar casino. With no rent and very little overheads, surely anyone can open an online casino and grow their business to make it a profitable enterprise. Like Omni Slots Casino, they do very well thanks to the following factors. So if you feel you have the capability to have a go at this business, then below we’ve listed some of the factors that you should probably keep in mind before you make the jump.
Startup Cost For Your Casino
Because we are nice people, straight forwards, and not cheats or thieves, we’re going to assume that you want to set up a casino with the proper UK licence. One that’s going to be regulated by the UK Gambling Commission. We should point out that obtaining this license, which is one of the hardest in the world to get your hands on, is going to cost you a pretty penny. Obviously, you’ll have to have your casino up and running before you invite the commission to audit all the mechanisms that make up your online business.
We think that in order to run a first-class casino and obtain the licence, you will need an investment of at least a bare minimum of £50,000. Of course, looking at the big picture, £50,000 is just small change when you consider how much an online casino can generate during a day’ business. If you look at some publicly listed casino companies, you’ll see that $50,000 a day is just a drop in the ocean. Now you have your licence and your casino setup, it’s time to look at the smaller details that make your casino stand out for prospective customers.
Your Casino: Reputable Software Providers
As you probably know, casinos don’t own their games. They are quite literally rented from the companies that produce them. It would be almost impossibly expensive for a casino company to commission its own games and have its own software engineers and devs. By teaming up with the best jackpot game providers who already have developed the games, it’ll make your life so much easier and much cheaper.
You will need to reach out to the most reputable software providers in the business and make a deal. We suggest that you concentrate more on quality than quantity. There’s no point in populating your online casino with 6000 random games just because you can. You would do better business if you had just 500 games, but all of which were of consistent quality and you already know are very popular with players.
Obviously, the software provider and the jackpot games that come from them, will come with some terms and conditions. Make sure you understand the fee structure and the payment policies.
The Theme of Your Casino Website
In truth, here at Jackpotfinder, we are not very enamoured of gimmicks. It’s painfully tiring to see a constant stream of bright lights and cartoon characters running around, achieving nothing for the customer other than being extremely irritating. The first thing you want to do is consider exactly what type of casino you are in. Are you mainly pushing online slots? Or are Live Dealer table games your thing? Also decide on the type of online gambler you’re interested in as far as the age group, wealth bracket, and geodemographic are concerned.
Don’t try to do too much. And don’t spread yourself too thinly. Think hard about who your casino is designed to appeal to and then do everything you can to cater for their taste and their preference of game. You want all the players to feel that they have the chance to win the jackpot online.
A Gaming Licence For Your Casino
You’ll find that the process of obtaining a gaming licence is most complex and time-consuming, and so it’s something you should be thinking about early on in the process. To get a licence, you will have to jump through several hoops and, more importantly, you need to demonstrate that you are capable of running an honest and transparent business. Remember that obtaining the licence is just one part of the deal. There will be continuous visits and orders by the licensing body to ensure that you’re keeping to your end of the bargain.
We’re sure that you’re aware that you can apply for a licence from some far-off licensing authority, with much lesser rules and regulations. But a licence from a recognised and respected gambling authority like the UK Gambling Commission will take you a lot further in your business journey than a licence from a lesser authority.
Your Casino: Best Payment Methods
Whatever you choose as far as the finances are concerned, be sure that everything is simple and straightforward. That you don’t have to go to any extremes to accept strange or rare currencies. It’s important that you are able to support a variety of today’s most popular payment methods. No matter what method you choose, it is very important that you keep an eye out and ensure that there are no excessive fees or huge commissions being charged, every time money moves from one direction to another.
Your Casino Website Design
We know you’ll find many turnkey website solutions available. But it’s best off that you have a custom website that has been built from scratch by a dev under your control. That’s because your brand matters. And showing that the website is designed in accordance and in keeping with your brand and your brand values, is very important. This gets the right message across to the customer. For a great example, check out Omni Slots Casino. They have a great design but an even better welcome bonus of 150% up to €500 plus 70 free spins.
These days having a professional website designed by a real designer is much cheaper than you imagine. In fact, there are a huge number of freelancer platforms where you can find exactly the person to suit your project. Once the your casino website has been designed be sure that you check it, and recheck it, before handing over any money.
Promote Your Casino
Well before you open your doors to online customers you should have implemented an aggressive marketing strategy that covers all the bases, be their social media, offline marketing or any other thing that will generate visibility and awareness of your new business. Another route to look at which has proved very successful for many online casinos is that of affiliate marketing. This means that you provide the tools for other webmasters to drive traffic to your casino. Normally you will give them a percentage of the spend from each customer that they’ve sent.
The great thing about affiliate marketing is it is absolutely risk-free. You are only paying for results. Probably the largest reason why new online casinos fail is that the owners are unable to work out how to publicise and advertise their new business. How many owners have played in casinos, but often have very little idea about how casino businesses are run. Or any business for that matter. Jumping in the deep end, especially with a business like an online casino, can prove a very expensive mistake if only small parts are missing or not fitting together.
We suggest that you have all your publicity and marketing campaigns in order before you start your casino business. After all, you want your site to be the best casino site to play. So, don’t think about this as some massive cost but as it’s part and parcel of the initial outlay. But then again, think how much money you can see your new venture bringing in if it proves successful.
