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Why Game Aggregators Are Essential In The IGaming Industry

Online casinos have to deal with many complex day-to-day proceedures and issues. From signing up new players, to banking options and ensuring al the games function as they should. As you can imagine this has the potenial to become a huge headache. This is where the game aggregators step in. They undertake to ensure the smooth running of all the tiny details, thereby allowing the casinos and their operators to consentrate on things like customer retention and satisfaction.

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What Are Game Aggregators?

The inclusion of game aggregators has become crucial for online casinos to ensure their success. Simply offering a vast number of the latest games is no longer going to cut it. To attract new customers, online casinos must align their game offerings with the preferences of their audience while also considering factors such as payment options, prizes, and bonuses. Additionally, casino operators like 22Bet Casino need to seamlessly integrate various processes to create a user-friendly and smooth gaming platform. It’s all part of the process of giving players the possibility to seamlessly wager to win the jackpot online.

A Helpful Sevice For Online Casinos

As the online casino market experiences a constant influx of new casinos and game developers, staying updated on emerging trends and understanding customer desires has become increasingly complex. Managing payment systems, affiliate programs, software game providers, and numerous other stakeholder features requires a comprehensive solution. This is precisely where game aggregators come into play, serving as essential tools for casino operators.

All Aspects Under One Roof

Game aggregators offer a comprehensive solution that simplifies the process for game operators. In the past, operators had to go through the tedious task of individually signing up with each game provider, dealing with multiple contracts, negotiating prices, and managing various payment options and currencies. This was a major headache. Customers are seeking a convenient and efficient way to sign up, make deposits, play games, and withdraw their winnings. By relying on a single entity to handle all these important aspects, online casino operators can ensure their players have an optimal experience from start to finish.

Game Aggregators Bring Game Developers Together

To achieve this, game aggregators establish distribution contracts with numerous game developers. Thereby creating a network of partners that share information with the online casino customer base. This eliminates the need for individual contracts with each provider. As a single contract with the aggregator covers all providers under their umbrella. The aggregators even have their own legal teams dedicated to this purpose. All the relevant content is bundled together, offering online casinos a wide range of important information.

Streamlines Payment Processors

The same convenience applies to promotional tools, payment systems, and affiliate programs. After conducting analysis, aggregators compile all this information in a central location for operators to access. In terms of payment, the aggregators receive a commission based on a percentage of the funds generated through the provided content. Game aggregators shoulder the workload for casino operators by managing the vast number of games on their websites. These aggregators have partnerships with multiple game developers, allowing them to handle the heavy lifting. They offer a wide choice of thousands of games that are ready to be integrated.

Game Aggregators Carry Out Software Testing

In addition to managing the games, aggregators also take the responsibility of testing the games like the jackpot slots or table games and any necessary third-party mobile apps. They offer customization options to meet the specific requirements of each casino operator. This includes proprietary content management systems (CMS). As well as payment gateways, data analysis tools, mobile solutions, and support for multiple currencies and languages. In today’s competitive iGaming industry, a game aggregator is essential.

Game Aggregators Offer Customer Support

Aggregators provide ongoing technical and customer support. This is to ensure smooth integration of all content. In addition, it also acts as a barrier between producers and operators in case any issues arise. This saves time and resources for both parties. Furthermore, it helps avoid any disruptions or technical difficulties that could lead to unhappy customers. The best casino site to play, 22Bet Casino, benefits from having a single point of reference for multiple game producers through an aggregator, which adds an extra layer of oversight to prevent any overlooked issues.

A Booming Industry With Game Aggregators

The game aggregator industry is experiencing significant growth, with numerous companies entering the iGaming market. There are concerns about the sustainability of this boom, but it’s important to acknowledge the constant influx of new jackpot games and features from both established and emerging game developers. Industry data shows that around 50 to 100 new games are released each month, showing the need for seamless integration.

However, some aggregators require a lot of manual work, suggesting that a reckoning may occur in the near future. It’s possible that successful aggregators will start buying up smaller competitors as part of industry consolidation. Nevertheless, entering the game aggregator marketplace can be hard for those seeking to attract new online casino clients, as veteran players with years of experience bring significant value to the table.

Allows Online Casinos To Optimise Their Resources

By integrating providers, management, content, and back-office operations through a single API, online casino operators can optimize their resources, pointing them towards consumer research and marketing. Instead of individually approaching each provider, starting a new online casino becomes more efficient by partnering with a game aggregator. Moreover, today’s aggregator companies have amassed substantial technical and industry experience, as well as ample resources, to ensure optimal support for their casino partners. They possess in-depth knowledge of the key factors that drive a successful online casino, positioning them well to secure long-term success for their casino partners.