White Label Casino – Invest for Success
Introduction: What’s a White Label Casino?
You don’t have to be playing at any online casino for too long to realize that maybe, you could run a similar website. How hard can it be? There’s the site design, the jackpot games which are hosted on your server, and a backend to collect the payments. Can you picture yourself sitting on your mega-yacht, Martini in hand, as your online casino business pumps out thousands of dollars in profits day and night? Let’s see if we can answer the question on every player’s lips…
Could I run my Own Successful Online White Label Casino?
The keyword here is “successful.” To give a technical answer is to say, yes, you could. Anybody can register a UR and set up a website. There are a ton of casino templates out there, as well as very cheap web hosting. You can hire designers and programmers from places like Fiverr, which find workers in third-world countries who work for pennies on the pound. But setting up a little ma and pa site is destined to fail. Why? Simply put, your enterprise is too small and too amateur to attract players, let alone even rank anywhere on Google search. This means that no one can find you. So, in effect, your site doesn’t exist.
One of your biggest problems from the get-go is the sheer ferocity of competition within the industry. In a way, you are at least 15 years past the wave, when casinos first started to appear on a new thing called the internet. But if you insist on carrying on with this idea, then, providing that you have a strong entrepreneurial spirit, your best approach is to open a white label casino project.
What Are ‘White Label’ Casinos?
Back in 2001, the UK telephone company called UKphoneshop.com started an affiliate system, which was to be the first-ever operated over the internet. In order to expand, but keep their costs to a minimum, they encouraged other people to buy into the business. They would receive a re-branded version of the original website to sell their products. For each sale, the affiliate pays UKphoneshop a nice commission. And that, is to all intents and purposes, a white label business. One of our favorite casinos, 22Bet Casino was once a white label of Toneybet, an established Lithuanian betting company now based in Malta.
This model has been adopted across the web with countless businesses following the same path to profits and success. And this method proved very popular within the gambling industry.
How Does the White Label Casino Model Work?
Let’s say that there’s a working online casino called 123-Casino. They are offering a white label casino scheme. So you sign up and then launch your own version of 123-Casino. Though it’s totally yours to operate, all the software and gaming assets come directly from 123-Casino. At the end of an agreed period, normally every month, you’ll pay 123-Casino a percentage of your take that was previously agreed. Like a franchise, if you like. Essentially what we have here is an affiliate program. The only real difference is the amount of input the primary company puts into these secondary businesses. On the whole, a white label casino is much more generous. So they provide such things as:
Software and gaming assets
Complete website hosting
Gambling licenses and permits
Marketing and advertising
Payment processing platforms
Expert support and legal advice
You must keep in mind that just the process of applying for and receiving a gaming license is a huge and expensive headache. In fact, this is one factor that many first-time white label casino affiliates fail on. Another thing is that, though you may well have the best casino site to play, you are completely reliant on the “parent” company for everything. So ensure that you all work towards forming a reliable and respectful relationship. It’s much more than just about making money. You’ll see that the terms and conditions for setting up a white label vary from online casino to online casino, with some being totally unworkable.
The Advantages of White Label Casino Businesses
If you take diving into a white label casino seriously, then there are a number of advantages and perks which include the speed of being able to set up the whole caboodle. Considering that you’ll be starting from scratch, you can be up and running within just a few weeks. On the whole, the provider or parent company will have enough experience in the field that their blueprint will be on point. But the general idea is that you’ll be following their own business model. The set-up cost is going to be much less than if you were setting up your own website. Also, the operating cost is going to be less.
Another great feature is that you’ll always be a phone call away from expert advice. After all, it’s in the parent company’s interest that you are successful, as they will be beneficiaries and long-term partners. Though you come to the table with very little knowledge, that shouldn’t be a hindrance, as you’ll get plenty of help in both the setting up and the running of the white label casino. But it’s not all rainbows and unicorns. There are some considerable downsides you should keep in mind, and be prepared to deal with when you’re trying to create the best online casinos with jackpots.
The Disadvantages of White Label Casino Businesses
It’s of paramount importance that you consider all the options, both positive and negative, before embarking on a white label journey. Some of these might be game changes for you, and because of them will put you off this type of business. But honesty and a clear vision are very important attributes, as is the ability to act on them. One of the first considerations is going to be the cost of getting started. Be prepared to have a bare minimum of $10,000 set aside. Though this buys you into the white label casino business, it’s important that you understand that you will never fully own your own business.
Essentially, you are buying limited rights. If your provider makes some changed further up the ladder, then you’ll be obligated to implement them. Because in some ways you’re going to be in direct competition with the parent company, they will impose certain marketing rules. This is understandable. Imagine if you’re both competing for the same keyword. A sign-up directly to their site is going to bag them a greater profit than if the same sign-up came via your white label casino, in that they need to pay you a commission. So don’t be surprised if they implement rules to stop competition within their own universe.
On another level, there are literally thousands of white label casino sites out there and you’ll be in direct competition with them all. So you have to make your own site outstanding. And that’s a huge amount of work. Take a look at 22Bet Casino to get an idea of what you’ll need to do.
Is the White Label Casino the Solution for You?
Providing that you have drive and ambition, then a white label casino could well be for you. But if you have an expectation that it’s going to work without huge amounts of time, money, and effort, then maybe you should be looking elsewhere to make your fortune. Having a white label casino is certainly no guarantee of success. Like any business, if you have zero experience in the gambling industry, then you’re going to really struggle and so is not recommended. Running your own business is far from easy. According to the latest lottery news, over 80 percent of all gambling and casino-related businesses go bust within two years of opening.
It’s better to have some casino business experience before thinking about opening a white label casino. Though it might look like a very attractive method to enter the ever-growing casino games marketplace, once you have the website, that’s when the hard work really begins. Expect at least a couple of years of constant work before you see any amounts of profit. So you’ll be needing deep pockets and lots of patience.
