5 Effective Gamification Methods in Mobile Casino Games

Introduction: Effective Gamification Methods in Mobile Casino Games

The word “gamification” is certainly one of the new buzzwords that have made their way into the 21st-century lexicon. But what exactly does it mean? Essentially, when an element is gamified, then it takes all elements of a game and mimics its gameplay. When it comes to casino games, this is often used to increase both the excitement and the immersion which the player experiences. In gamification, there’s always the aspect of an achievable goal. And casino games are set up with this in mind. If we look at UK mobile online casino operators we can see how over the last few years the introduction of gamification has helped increase their turnover by a phenomenal amount.

Gamification Methods: The Player Experience

In many ways, these techniques revolve around the old-fashioned marketing mechanism of “pay and play”. We should be in no doubt about its effectiveness as today the value of the online casinos in the UK is around $95 billion. When it comes to gamification in online mobile phone slots casinos, it’s all about getting the gaming experience as close to that of playing in real live slots casinos. That’s because the trick behind slots is that it’s able to keep the customer engaged with the promise of achieving their goal of winning cash. 

All mobile phone casinos are playing with the same idea, and it leads to an increase in industry profits, as players become more and more hooked on chasing a possible win. The more they play, the more the owner of the casino gains. Because the casino player is able to enjoy themselves for a longer period of time, it means that the whole process is a win-win for both the casino owner and the customer. Whilst the casino benefits, you believe that they are increasing your jackpot winning chances. But casinos like Jackpot City Casino do try and give back to their customers. For example, they have a huge welcome bonus of 400% up to €1600!

Various Ways of Gamification in Mobile Casinos

Gamification Methods: Unlockable Content

This is what’s known in the industry as the “locked method” of gamification. During play, the player will need to cross a certain threshold level in order to unlock another, and move up to the next level. This is a great way to build up psychological interest in the game that’s designed to make the player play more and more. Human beings are naturally competitive, and this aspect of the slots ensures that the game is unconsciously attractive to them.

Gamification Methods: Levelling Up

This is another gamification technique that you’ll find across all online mobile casinos. Essentially, in order to achieve a certain score or goal, you will need to cross a certain number of levels. On the whole, the more levels you are able to achieve, then the greater your possible winnings. This whole process is designed to get the player to become more invested in the game. And that will make them play for longer and spend more money. Once the player has completed enough levels, then the winnings will come. Be aware that in most casino jackpot games, these winnings will be in the form of virtual currency.

Gamification Methods: Leadership Boards

Leadership boards are essentially a holding feature that people are attracted to. You’ll find that many online mobile casinos feature leaderboards. By containing the names of people who scored the highest in the previous gaming period, they encourage others to beat them. Winners will find regular rewards for coming out on top of the various leaderboards for different games. The psychological principle is easy to understand, in that the higher the score, the greater the urge to reach the top. And getting your name written up in bright lights, along with scoring a big prize, is what everybody is after.

Gamification Methods: Loyalty Points

As it’s the casino’s job to relieve you of as much cash as possible, for the greatest period of time, then the casino is happy to give out loyalty points, depending on how much you have spent. Obviously the more you spend, the more the casino can afford to give you, as these loyalty points actually come directly out of your losses. In some ways you can compare loyalty points in a similar manner to casino comps, but where those are free drinks or free hotel rooms. So many loyalty points programs also will have different levels, and at the very top, you’ll find the VIP initiatives.

Many of these programs revolve around allowing the player to play without actually putting any cash down at the beginning of the game. Also, many players might see loyalty points as if they were a method by which the casino is saying thank you to the customer. But in reality, it’s really just another one of the casino’s many tricks designed to keep players playing.

Gamification Methods: Stories And Missions

These are a relatively new method by which online mobile casino slot games introduce codification into the gameplay. It’s as if the casino has built a provisional world within their own structure and along with this are stories and missions which play an essential role in continuing this fantasy. Many missions will cover a huge range of options. These can include bagging certain jackpot slots, to high rated winning streaks. On the whole, when a player has managed to complete a certain number of missions, they receive an upgrade and often a certain prize along with that.

All the techniques we have mentioned have been adopted as a means to expand players’ own experience within online casino mobile gaming. Such gamification can upgrade your casino playing experience to a new level. There are so many casinos competing for a fixed pool of customers that it’s no surprise they are taking on board every new marketing technique possible to encourage players to both join and continue playing in their casinos. But the cream rises to the top. To that end, we love playing at Jackpot City Casino as they have a massive selection of casino games.

Conclusion: Gamification in Mobile Casinos

Gamification has proved to be a modern and very successful means of increasing player participation within the casino games industry. The more players looking for casinos to win the jackpot the casino attracts, then the bigger the market share that casino can enjoy. Which in turn leads to greater market exposure. One thing we would like to point out is that gamification does come with certain dangers, particularly for problem gamblers.

The very nature of gamification strategies will result in the formation of a loop of compulsive behaviour, whereby the problem gambler is continuously turned around over and over in a loop of sorts in order to keep them playing. You must always bear in mind that any new technique introduced by the casino is primarily for the benefit of the casino industry, and not for the customer.