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Casino Resorts – Hopelessly Outdated and Unpopular

Over the years, any of the largest casinos invested all their money into creating those monster casino resorts you can find from Macau to Las Vegas. But since the internet introduced millions of players to online gambling, things have been looking more than a little difficult for their land-based brethren. You may well save money and time by gambling from home, we think that a real casino offers an ambience and experience like nothing else. That's because we see gambling as a social activity.

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Introduction: Casino Resorts – Hopelessly Outdated and Unpopular

For many years now, casino resorts such as those found in Macau or Las Vegas, have been incredibly popular with gamblers flocking to casinos there from all over the United States and the world. Of course, a casino resort makes perfect sense in that the player is able to not just gamble, but eat out as well as sleep in the same location. So having casinos, hotels, restaurants, and entertainment centres all grouped together makes perfect sense. But in today’s age of internet gambling, are large scale casino resorts still relevant?

Thanks to the internet, online casino gambling has taken off in a massive way over the last 20-years or so. In fact, today’s modern gambler is more likely to gamble at casinos to win the jackpot with his portable phone while sitting on his own sofa in his own house, as opposed to getting in the car and driving however many miles to the nearest real land-based casino. It’s hard to beat both the convenience and the flexibility that a gambler can experience when playing at an online casino.

As it really doesn’t matter what time of day or night he wishes to play, or where in the world he is situated, with just a couple of swipes of his finger, he can be inside an online casino and already gambling with his favourite game. How very different from casino resorts.

How Casino Resorts Are Adapting

In reality, the main difference between going online to gamble and visiting the real brick and mortar casino is the fact that the player needs to make the physical effort to visit the location of the land-based casino in real-time. To that end, it’s hard to see what the land-based casinos can do to fight against the ever-encroaching online presence of casinos. Of course, many of the largest land-based casino resorts also have a very large online presence in order to mitigate the effects of gamblers now choosing to gamble online.

Rather than concentrate on how to move new players to land-based casino resorts, the casino bosses have taken the route of trying to make the whole casino gambling experience better and more immersive for the player. To do so they’ve introduced various technologies. We thought we’d list some of these as casino resorts try their hardest to remain relevant.

Touchless Technology At Casino Resorts

Touchless technology has been with us for some time, but only now are casino resorts starting to introduce more complex systems. The most common use of this technology is in the form of hotel keys which are completely touchless. Today, if you’re staying at a resort, you’re more likely to be given a key that will enable your entrance to all the resort’s facilities but also record your whereabouts at all times. Thanks to this, the land-based casino experience is much more seamless and smarter than it was before.

In fact, many casinos have gone a step further and enabled technology that allows your phone to be used as a keyless entry system. Swiping your phone can now unlock things previously reserved for keyless entry. You don’t need to worry your head about such new technological stuff when you’re playing at Omni Slots Casino. They have a massive selection of casino games, as well as many live dealer options.

Facial Recognition Reward Cards

We are all aware that law enforcement and airport security have been using facial recognition for the last 15 or so years. But it’s only really entered into mainstream use recently. One factor that put a brake on its uptake has been the reliability of the technology. But in today’s casino resorts, facial recognition is used to identify players as soon as they walk in the door. It allows the casino to follow the player’s activity, wherever he goes, and whatever he chooses to play. As such, this technology is being used to replace loyalty cards and other traditional forms of giving comps and removes some steps that previously hindered the whole gaming experience.

Though it sounds crazy, the casinos claim that facial recognition can offer a more personalized service. Well, maybe, but it does so in a more automated and robotic response system. Personally, we prefer to talk face-to-face with a real person. Your average punter walks through the front door of the casino and the facial recognition can instantly identify him and offer him the rewards and comps necessary. Even more weirdly, like Hal in the Stanley Kubrick movie “2001 A Space Odyssey”, gaming machines can actually welcome players by their name. And we all know how badly that ended!

Likewise, because the machine knows your regular gambling activity, it is able to offer you more targeted promotions based on your playing style and total spending. Casinos claim by making the whole process seamless, actually is encouraging players to return more often. Though casinos may look at this automation as offering better customer service, we tend to think that it’s simply to save money, with bland machines essentially replacing staff. And it certainly will not help one iota to increase your jackpot winning chances.

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Robotics At Casino Resorts

For us, there’s nothing quite like the sinking feeling in your stomach when you’re greeted at any establishment by a robot bellman, a robot butler, or a robot concierge. Machines taking over the role of humans especially in hospitality represents a lowering in the expectations of customer care. Yes, it may be cool for the kids for a few minutes to be greeted by a robot. But personally, we prefer a real living person with a nice smile and chatter. Of course, the casinos reply that these robots offer huge advantages over people.

For example, they say that the robot can be programmed to speak any language thereby being able to welcome more foreign players in their own tongue. The bottom line is to save in cost, as profit is King.

Casino Resorts Using Integrated Apps

On the whole, we think about telephone and computer apps as being something related to the online gambling world. But brick-and-mortar casino resorts are trying to play catch-up, and as a result, have introduced many of their own novel apps, which in truth have become quite popular in casino resorts.

The idea of having apps is to help improve the whole customer experience and encourage new customers to book, check-in, and also make reservations through the dedicated app. Visitors to casino resorts can also simply open their phone and order drinks and foods, and also customize parts of their day. Today there’s no need to go down from your room to the reception desk to book anything, as everything can be done with a few swipes of your pinkie on your portable phone.

Casino Resorts Final Thoughts

Though the real casino experience still remains relatively popular, they have been steadily losing the race against online casinos. Of course, there’s no surprise here as the online casino being available 24/7 on your phone is pretty much unbeatable in terms of sheer practicality and convenience, especially to win the jackpot online. Nevertheless, the real casinos are fighting back and looking to find whatever weapons they can with which to battle against online casinos for new and repeat customers.

In some ways, by offering as many different options as possible, casino resorts are showing they are here to stay for a long time yet. As a means of drawing gamblers through the door, nothing quite beats having shows performed by famous people. The sheer noise and buzz you get from attending a real-life casino is a completely different experience from that you’ll get sitting quietly at home alone with your phone on your lap. On the other hand, if you’re playing alone at Omni Slots Casino, at least you can concentrate as to how you want to play their ginormous welcome bonus of 150% up to €500 plus 70 free spins!

Alternatives to Casino Resorts

It goes without saying that there’s no way a modern real brick and mortar casino resorts can ever compete with the sheer number of games that you would find in even the most basic online casino. Top games developers now put all their time and effort into making jackpot games for the thousands of different platforms that you’re available for internet players. Not only that, but as a means of greeting a new customer, they will always offer exciting welcome offers, bonuses and incentives. Providing you read the terms and conditions then you can take a number of great money offers from just one single online casino.